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How Squid Game Used Branding to Go Viral – And How Your Business Can Too

Writer's picture: Brinkley WebBrinkley Web

From a South Korean Drama to a Global Phenomenon


You’ve heard the whispers, seen the memes, and maybe even binge-watched it in one weekend—Squid Game exploded onto the scene like a viral rocket. But this wasn’t just a random fluke. Behind the dystopian storyline and vibrant visuals lies a masterclass in branding that small business owners can learn from.

In this post, we’ll uncover the genius branding strategies that took Squid Game from a South Korean drama to a global sensation. More importantly, we’ll show you how to adapt these tactics to build your small business brand and create a buzz—no giant pink guards required.


Visual Branding That Stops the Scroll

Ever notice how Squid Game’s bold color palette (hello, pink and green!) became instantly recognizable? From the uniforms to the game sets, every visual element screamed consistency and curiosity.

Your takeaway: Create a visual identity that grabs attention and sticks in people’s minds. Whether it’s a bold logo, an unexpected color scheme, or a unique font, make your visuals something people can’t ignore.

DBB Pro Tip: Tools like Canva make it easy to design eye-catching visuals. Need help creating a cohesive brand look? Check out our Optimize Online Program to bring your vision to life.


A Story That Pulls at Emotions

At its core, Squid Game is about survival, desperation, and hope. Those themes resonate universally, creating an emotional connection with viewers. People didn’t just watch; they felt invested.

Your takeaway: Tell your brand’s story in a way that resonates. Why did you start your business? What problems do you solve? Share your journey and values to connect with your audience on a deeper level.

Example: If you’re a baker, don’t just sell cookies. Share how your late-night baking sessions during college turned into your dream business.


Create Curiosity and Anticipation

From the cliffhanger endings to the cryptic trailers, Squid Game kept viewers on edge, always wanting more. That anticipation fueled binge-watching and endless chatter online.

Your takeaway: Build suspense and curiosity in your marketing. Use teaser campaigns, exclusive sneak peeks, or countdowns to your next product launch. Keep your audience coming back for more.

DBB Pro Tip: Leverage email sequences to create “mini cliffhangers.” Tease your subscribers with snippets of what’s coming next and direct them to your website for the big reveal.


Leverage Social Proof

Squid Game went viral in part because viewers couldn’t stop talking about it. Memes, tweets, and Instagram posts spread like wildfire, creating a snowball effect of interest and hype.

Your takeaway: Encourage your customers to share their experiences with your products or services. User-generated content, reviews, and testimonials can amplify your reach and build trust.

DBB Hack: Run a hashtag campaign like #MyDBBGlowUp where customers share their business transformations using your services. Feature their stories on your social media or blog for added credibility.


Offer Value with a Twist

Squid Game took a simple concept—childhood games—and turned it into something shocking and thrilling. That twist made it unique and unforgettable.

Your takeaway: What can you do differently in your industry? Look at your competitors and find your twist. Offer value in a way that stands out, whether through quirky branding, unmatched customer service, or unique product features.

Example: If you’re in the wellness industry, try bundling a mindfulness journal with video tutorials, adding a layer of personalization your competitors don’t have.


Adaptability for Maximum Reach

Netflix dubbed Squid Game in over 30 languages and added subtitles in many more. This effort ensured accessibility to a global audience, fueling its widespread appeal.

Your takeaway: Think about how your small business can expand its reach. Optimize your website for mobile, translate your content into other languages if you serve diverse audiences, and make sure your visuals and messaging are inclusive.

DBB Pro Tip: With our Growth Accelerator Program, you can learn how to scale your business and make it accessible to customers anywhere.


It’s Time to Make Your Brand a Game Changer

Ready to take your business branding to the next level? Let’s make it happen. Start by identifying one branding tactic you can implement today—whether it’s refining your visuals, crafting your story, or launching a social campaign.

If you need a guide to help you through the process, the team at Dear Business Banquet is here to assist. Check out our programs or sign up for our email list for more small business tips that work.


Let’s make your small business the next big thing—without the life-or-death stakes. 🎯



FAQs: Squid Game Your Branding Questions


Q: How do I make my visuals stand out?

 A: Consistency is key! Stick to a color palette and style that aligns with your brand. Use tools like Canva for professional-looking designs.


Q: I don’t have an exciting backstory. Can I still use storytelling?


A: Absolutely! Focus on the problems you solve for your customers or share behind-the-scenes moments. Authenticity always resonates.

Q: How do I encourage user-generated content? 




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